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Why Red Koi

So where did the name Red Koi come from?

We wanted a fairly short name, one that people would remember. We’ve always been interested in Eastern culture and were fascinated by their mythology…

In China, a red carp symbolises wealth and water stands for money because both of them can flow. Others say the carp stands for courage and the ability to attain high goals.

For thousands of years, this legend is part of the Chinese cultural heritage. On the Yellow River at Hunan is a waterfall called the Dragon Gate. Every year in the third month of spring, carp swim up from the sea and gather in vast numbers in the pool at the foot of the falls. The legend says that a Koi Carp that not only managed the hardship of travelling upstream to reach the Dragon Gate and was prepared to master the jump over it, turned into a dragon. When the first carp succeeded, then the rains would begin to fall. This Dragon Gate was said to have been created after the flood by the God-Emperor Yu who split a mountain blocking the path of the Yellow River.

Based on that legend, Koi Carp became a symbol of worldly aspiration and advancement – acting as an inspiration to overcome all difficulties and obstacles encountered in the stream of life.

The colour red throughout the world represents courage, loyalty, honour, success, fortune, fertility, happiness, passion and summer.

What better foundation to base a agency on!

“The Koi fish is considered a symbol of endurance and perseverance, it is said to be able to progress along the mighty rapids of the Yellow River leaving all other fish behind.”